Quiz: How Well Can You Predict Behavior?

This question about behavior is from Dan Ariely’s “Irrational Game.

Scenario

A hotel was trying to figure out the best way to encourage guests toward one behavior – to reuse their towels.

They showed the first group of guests a message emphasizing the importance of caring for the environment.

They showed the second group a message emphasizing that 75% of their guests had already participated in this program. Therefore, they should join their fellow guests by helping them save the environment.

44.1% of the guests in the second group reused their towels.

Question

What percentage of the guests in the first group reused their towels?

  1. Only 10% as many as the second group.
  2. About 75% as many as the second group.
  3. The percentage was the same for both groups.
  4. About 50% more than the second group.

Scroll down for the answer…

 

 

 

 

 

 

 

 

 

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