My husband and I arrived at the Farmer’s Market early, so we had a better choice of the fruits and veggies on display. The produce was lovely and I enjoyed how the farmers displayed them like works…
This question about behavior is from Dan Ariely’s “Irrational Game.”
A hotel was trying to figure out the best way to encourage guests toward one behavior – to reuse their towels.
They showed the first group of guests a message emphasizing the importance of caring for the environment.
They showed the second group a message emphasizing that 75% of their guests had already participated in this program. Therefore, they should join their fellow guests by helping them save the environment.
44.1% of the guests in the second group reused their towels.
What percentage of the guests in the first group reused their towels?
Scroll down for the answer…
A story about Crafting and Activism, also called Craftivism. As Mary crosses the threshold and approaches the women’s department, the mall’s pop music fades into the distance and Vivaldi takes its place.…
Do you need nudging sometimes? Did you ever read a book all the way through even though by page 10 you hated it? A nudge could help you set it down. Do…
Honor Cesar Chavez by watching a short documentary that showcases his activism for farm workers and beyond. Spend 22 minutes watching this neat film about Farm Worker activist Cesar Chavez. I learned…
What is effective altruism? The intersection of altruism and economics. You’ve seen the commercials. Eyes glistening, the puppy gazes at the camera with a “Don’t let me die here” expression. If you…
Learn about effective activism, a method to make sure your activism makes an impact. In my post, At the Intersection of Altruism and Economics, I discussed a method to make sure you…
